Spiritual Beliefs Thailand Phases 1 and 2 Campaign Report

The Spiritual Beliefs Campaign in Thailand which was implemented in two campaign phases. The campaign aimed to reduce demand for ivory and tiger products motivated by beliefs in these products’ power to bring good luck and prevent harm. Phase 1's key message was “Products that come from killing, are your sure they are auspicious?” The key message of Phase 2 was "How can ivory and tiger products protect you?"