• CWT Partnership Forum


    USAID, Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP), and WildAid launched the "Only Elephants Wear Ivory Best" campaign to reduce the use and purchase of jewelry and accessories made from elephant ivory. The campaign features Cindy Sirinya Bishop, a Thai actress and supermodel, and Master Tossaporn Sritula, a renowned Thai astrology and feng shui expert, as wildlife demand reduction champions.

  • Rhinos
  • Research Studies

    USAID RDW conducted three interrelated assessments to aid in planning future program directions and activities. The Political Economy Analysis, Civil Society and Social Inclusion Assessment, and One Health Landscape Assessment aim to provide insight into emerging opportunities to build upon biodiversity conservation work in the region.

  • Tiger
  • elephants
  • rescued pangolins in quarantine center-usaid-flickr

USAID Reducing Demand for Wildlife

The U.S. Agency for International Development (USAID), working closely with the Association of Southeast Asian Nations (ASEAN), addresses wildlife trafficking as a transnational crime through the USAID Reducing Demand for Wildlife (RDW) activity. The activity works to reduce consumer demand for wildlife parts and products, strengthen law enforcement skills, enhance policy, legislation and jurisprudence and improve regional action to reduce wildlife crime in Southeast Asia and China.

Elephant ivory, rhino horn, tiger as well as pangolins are among the top items illegally traded worldwide, and especially in Southeast Asia and China. Transcontinental organized wildlife crime decimates wildlife populations, destroying opportunities for local community wildlife-based livelihoods, and does not contribute to national revenues. Wildlife trafficking undermines the rule of law, supports corruption and money laundering, facilitates spread of zoonotic diseases, and has links to terrorism. Click here for the more information of this initiative.

USAID Wildlife Asia

Campaign Highlight Videos

Beyond raising public awareness, USAID Reducing Demand for Wildlife campaigns systematically use social and behavior change communication (SBCC) to reduce the demand for wildlife products in China, Thailand and Vietnam.

Beautiful without Ivory Campaign Video

Five influencers have committed to be champions of this campaign since they firmly believe that True Beauty Does Not Need Ivory.

More information


Upcoming Events

  • Jan 12, 2023 · Event
    Regional Counter Wildlife Trafficking Partner Coordination Meeting
    The Regional CWT Partner Coordination Meeting will build on discussions and deliberations of the Regional CWT Partnership Coordination Forum II held virtually on December 13, 2022 in order to advance development of a partner coordination platform.
  • Dec 13, 2022 · Event
    Counter Wildlife Trafficking Partnership Forum II
    The regional Counter Wildlife Trafficking Partnership Forum II aims to build on the 2021 Forum and will again bring together CWT partners and stakeholders in Asia and beyond to continue strengthening collaboration, planning, and cooperation towards ending the trade in illegal wildlife and protecting biodiversity.



  • Nov 22, 2022 · File
    Wild Meat SBCC Demand Reduction Campaign Design Workshop with Stakeholders
    The RDW Activity includes the design of an SBCC campaign strategic plan to reduce demand for illegal wild meat and prevent pandemics, which is based on the results of a 2021 evaluation of the wild meat campaign in Thailand by Department of National Parks, Wildlife and Plant Conservation (DNP), TRAFFIC,…
  • Oct 18, 2022 · File
    Review of USAID Wildlife Asia Social and Behavior Change Communication (SBCC) Campaigns
    This review was undertaken from data analyzed on nine USAID Wildlife Asia campaigns implemented in China, Thailand, and Vietnam from 2018 to 2021 to reduce demand for elephant ivory, pangolin, rhino horn, and tiger parts and products by changing attitudes and behaviors and shifting social norms.
  • Oct 17, 2022 · File
    Civil Society and Social Inclusion Assessment
    The overarching aim of the Civil Society and Social Inclusion Assessment (CSSIA) is to help inform and achieve greater results and impacts through improved collaboration with civil society and the indigenous and marginalized groups, and to strengthen the mechanisms for participation and coordination in Counter Wildlife Trafficking (CWT) efforts.