Beautiful Without Ivory

The “Beautiful Without Ivory” campaign aimed to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. It promoted a lifestyle that rejects the use of ivory since it is not beautiful and never socially acceptable.

Research conducted by USAID Wildlife Asia in 2018 showed that those who desire ivory for its beauty were generally urban women in their 30’s or older, well-educated, well-informed, with access to the internet and social media. Most were married with small children and balanced family with a stable career as an office employee or business owner. They followed the latest fashion trends. When they shopped, they did not plan to buy ivory but made purchases when particular pieces caught their eye.

Implemented during the USAID Wildlife Asia Activity, the campaign was endorsed by five Influencers with large social media followings: Cindy ‘Sirinya’ Bishop - Supermodel and Actress, Pichaya Soontornyanakij - Celebrity Chef, Jareyadee Spencer - TV Host and Entrepreneur, Praewatchara Schmid - Top 10 Miss Thailand Universe 2019 and Varine Charungvat - Content Creator and Celebrity Photographer. They represented various occupations and were at the peak of their careers. 

Beautiful Without Ivory Campaign Video

Jun 10, 2020 · video

The "Beautiful Without Ivory" campaign is implemented by USAID Wildlife Asia to help counter illegal wildlife trafficking. Elephant ivory is among the top ...

Beautiful Without Ivory Campaign Report

Mar 03, 2022 · File

The “Beautiful Without Ivory” campaign aimed to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. ...

Only Elephants Wear Ivory Best Campaign Report

Feb 22, 2023 · File

The Only Elephants Wear Ivory Best campaign promoted a message that “Ivory is beautiful and has value only on elephants.”

Cindy Bishop: Embodying “Beautiful Without Ivory”

Mar 08, 2022 · News Item

Counter-wildlife trafficking is traditionally considered a male-dominated field, but women have been breaking the bias through leadership roles in wildlife ...

USAID, DNP, and WildAid Launch Media Campaign to End Demand for Ivory Products

Sep 22, 2022 · News Item

The United States Agency for International Development (USAID), Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP) and WildAid ...

USAID Shares Findings from Review of Nine Highly Effective Demand Reduction Campaigns

Nov 03, 2022 · News Item

On October 27, 2022, USAID Reducing Demand for Wildlife (RDW) hosted a one-hour webinar on the Review of USAID Wildlife Asia Social and Behavior Change ...

USAID Launches “Only Elephants Wear Ivory Best” Campaign in Thailand

Dec 28, 2022 · News Item

Demand for ivory jewelry and accessories in Thailand is driven by the perception that ivory is beautiful and brings happiness. On September 19, USAID Reducing ...