Only Elephants Wear Ivory Best Campaign Report

The first Beautiful Without Ivory campaign was implemented during the USAID Wildlife Asia Activity, using a strategy that engaged influencers with large social media followings. It aimed to reach and engage those who want to buy and use ivory jewelry and accessories because of its perceived beauty. The campaign promoted a lifestyle that rejects the use of ivory since it is not beautiful and never socially acceptable. RDW developed new materials for the continuing Beautiful Without Ivory campaign and revised the thematic message from “True beauty does not need Ivory” to “Ivory is beautiful and has value only on elephants.”