No Ivory No Tiger Amulets Campaign Report

The No Ivory No Tiger Amulets (NINT) campaign aimed to reduce demand for ivory and tiger products driven by spiritual beliefs that these products bring good luck and protect the user from harm.

It built upon the USAID Wildlife Asia NINT campaign’s success in using social and behavior change communication (SBCC) to significantly improve desired attitudes, reduce social acceptability, and reduce intention to buy ivory and tiger products in the future. Under RDW, the NINT campaign added a strong social mobilization component that developed capacity and engaged Buddhist monks and nuns through INEB to amplify the campaign messaging to counter these spiritual beliefs among their followers and in their communities.

application/pdf RDW_NINT_Thailand_Campaign Report.pdf — 7296 KB