USAID launches Social and Behavior Change Communication (SBCC) demand reduction guidebook

During the webinar launch, USAID Wildlife Asia’s Eleanora de Guzman explained the five steps in the SBCC Planning Process through a case example from a USAID Wildlife Asia ivory demand reduction campaign in Thailand.

On December 15, USAID Wildlife Asia launched the SBCC Demand Reduction Guidebook during a webinar hosted by the regional SBCC Community of Practice. The Guidebook builds on existing USAID SBCC frameworks and training modules used during SBCC workshops conducted in China and Thailand from 2017 to 2019. It provides guidelines for applying the five-step SBCC Planning Process, with each step illustrated by case examples from the USAID Wildlife Asia Thailand “Beautiful Without Ivory” campaign. The Guidebook’s online design is user-friendly and easily navigable and will be a ready reference to those planning and managing demand reduction campaigns. The Guidebook will be translated into Thai with co-funding from the UNDP-GEF TRAFFIC project.

Toolkits such as the SBCC Guidebook will institutionalize and sustain the capacity of government and private organizations to use SBCC to reduce consumption and demand for wildlife products, prevent illegal wildlife crime, and conserve endangered species.